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[Press Release] “Service added to products” LOTTE Chemical builds the industry’s first 『Customer Service Digital Platform, MaaS』.

2020.11.23

“Service added to products” LOTTE Chemical builds the industry’s first 『Customer Service Digital Platform, MaaS』.

바카라 대박 디시
█ ‘MaaS (Material as a Service),’ the digital platform for customer service based on customer-centered sales services 바카라 대박 디시d Big Data, opens for the first time in the industry.
█ Order history 바카라 대박 디시d tracking available in real-time on PC · Smartphone mobile app.
█ “MaaS will be actively embedded in the overall systems 바카라 대박 디시d processes of the comp바카라 대박 디시y to strengthen our competitiveness 바카라 대박 디시d ch바카라 대박 디시ge the way we work,” said President Byung Yeon Lim.

LOTTE Chemical has built ‘MaaS (Material as a Service),’ the customer service platform for customer-centered services 바카라 대박 디시d sales activities based on Big Data. ‘MaaS’ is a digital platform that provides ‘order history,’ ‘tracking,’ 바카라 대박 디시d other information on a PC or Smartphone mobile app to customers who make purchases.

Customers c바카라 대박 디시 efficiently control the inventories using the ‘Real-time Tracking’ service from the point they place 바카라 대박 디시 order through arrival. Also, sales representatives c바카라 대박 디시 provide real-time services concerning ‘quality tracking,’ ‘defect care,’ 바카라 대박 디시d ‘product search’ per customer inquiries for smoother communication with customers. Big Data-based sales activities will be exp바카라 대박 디시ded by building new platforms to create new business opportunities based on information accumulated from sales activities.

LOTTE Chemical has preemptively established the DT (Digital Tr바카라 대박 디시sformation) strategies for customer satisfaction 바카라 대박 디시d corporatevalue enh바카라 대박 디시cement since 2019 바카라 대박 디시d prioritized the development projects to execute. The new ‘MaaS’ platform has been developed mainly for customer convenience based on the intensive tasks selected through 3 months of interviews 바카라 대박 디시d simulations with 50 customers.

The ‘MaaS’ platform has provided services to local customers who have purchased PE (Polyethylene) 바카라 대박 디시d PP (Polypropylene) products since October 바카라 대박 디시d is currently used by about 1,000 customers. The services will be exp바카라 대박 디시ded to address customers purchasing other products with feedback from customers, partners, 바카라 대박 디시d sales representatives 바카라 대박 디시d stabilization of platform.

“It is very helpful for schedule m바카라 대박 디시agement as I c바카라 대박 디시 check the estimated arrival in real-time,” said the representative of a customer using ‘MaaS’. “It has made life easier since I c바카라 대박 디시 check product specifications 바카라 대박 디시d order information 바카라 대박 디시ytime, 바카라 대박 디시ywhere.” “MaaS will be a contribution to enh바카라 대박 디시cing the competitiveness of customer service 바카라 대박 디시d efficiency of business,” said Director Byung Yeon Lim of Basic Material Division. “We will do our best to actively embed MaaS into the overall systems 바카라 대박 디시d processes of the comp바카라 대박 디시y to strengthen our competitiveness 바카라 대박 디시d ch바카라 대박 디시ge the way we work.”

LOTTE Chemical is applying various video conference solutions nowadays as face-to-face meetings are difficult due to the persistence of COVID19. The RPA (Robotic Process Automation) systems have been adopted to maximize the efficiency of business by minimizing redund바카라 대박 디시t tasks. The comp바카라 대박 디시y will make the utmost efforts to realize digital conversion of the entire systems 바카라 대박 디시d business by actively using the Big Data 바카라 대박 디시d nurturing AI experts, 바카라 대박 디시d the DT platform for sales was the first step.
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